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All Journal E-Jurnal Manajemen Universitas Udayana Jurnal Pariwisata Pesona Journal of Business & Banking Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Economic Education Analysis Journal Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis Jurnal Pariwisata Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Cakrawala : Jurnal Humaniora Bina Sarana Informatika JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR ABDIMAS SILIWANGI International Journal of Social Science and Business Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS At-Ta'lim : Media Informasi Pendidikan Islam JPPI (Jurnal Penelitian Pendidikan Indonesia) Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Mantik Dinasti International Journal of Management Science International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Hospitality dan Pariwisata Enrichment : Journal of Management JURNAL ILMIAH MAKSITEK JURNAL ILMIAH SIMANTEK JURNAL ILMIAH KOHESI Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal FAME (Journal Food and Beverage, Product and Services, Accomodation Industry, Entertainment Services Jurnal Abdimas Berdaya : Jurnal Pembelajaran, Pemberdayaan dan Pengabdian Masyarakat Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) INTERNATIONAL JOURNAL OF SOCIAL, POLICY AND LAW (IJOSPL) JUDICIOUS: Journal of Management International Journal of Social and Management Studies (IJOSMAS) E-Amal: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Journal of Social Responsibility Projects by Higher Education Forum Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi TAAWUN: Jurnal Pengabdian Kepada Masyarakat JURNAL ILMIAH GLOBAL EDUCATION JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Prosiding Konferensi Nasional PKM-CSR Journal of Information Systems and Management Indonesian Marketing Journal Journal Of Natural Science and Technology Adpertisi Jurnal Bangun Abdimas Jurnal Bangun Manajemen International Journal of Applied Business and International Management Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Indonesia Sosial Teknologi Cross-border Jurnal Nusantara Mengabdi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Jurnal Penelitian Pendidikan Indonesia
Juliana, Juliana
School Of Hospitality And Tourism, Pelita Harapan University, Jakarta, Indonesia
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Journal : Journal of Industrial Engineering

 1 
GREEN PERCEIVED RISK, GREEN VIRAL COMMUNICATION, GREEN PERCEIVED VALUE AGAINST GREEN PURCHASE INTENTION THROUGH GREEN SATISFACTION Juliana, Juliana; Djakasaputra, Arifin; Pramono, Rudy
Journal of Industrial Engineering & Management Research Vol. 1 No. 2 (2020): Agustus 2020
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (607.865 KB) | DOI: 10.7777/jiemar.v1i2.46

Abstract

The purpose of this study is to analyze the significant effect of green perceived risk on green purchase intention, to analyze the significant effect of green viral communication on green purchase intention, to analyze the significant effect of green perceived value on green purchase intention, to analyze the significant effect of green satisfaction on green purchase intention to analyze the significant effect of green perceived risk on green satisfaction, to analyze the significant effect of green perceived value on green satisfaction, to analyze the significant effect of green viral communication on green satisfaction. The population in this study consumers of green product users in Medan The sample in this study consisted of 100 respondents. The data collection method uses a questionnaire with random sampling techniques and data analysis uses EVIEWS 10. The data collection method also uses a Likert scale questionnaire data one to six. The results of the analysis using eviews 10 resulted that there was a significant effect of green perceived risk on green satisfaction, there was no significant effect of green viral communication on green satisfaction, there was a significant effect of green perceived value on green satisfaction, there is a significant effect of green perceived risk on green purchase intention, there is no significant effect of green perceived value on green purchase intention, there is a significant effect of green satisfaction on green purchase intention, there the significant effect of green viral communication on green purchase intention.
Antecedents on Consumer Purchasing Decision: A Perspective Self Individual Factors Theory and EKB Model Djakasaputra, Arifin; Juliana, Juliana; Tarigan, Sri Aprianti; Assaly, Arifin; Elyzabeth , Elyzabeth
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.804 KB) | DOI: 10.7777/jiemar.v2i3.139

Abstract

The individual personality factors that usually affect consumers' purchasing decisions include age or life cycle stage, job, economic condition, lifestyle, personality, or self-image. The consumer's purchasing decisions related to goods depends on various factors such as brand, quality, after-sales services, warranty, advertising, rebates, offers, discount, mode of payment, display, salesperson behavior, store location, and many more. Grand Duck King Restaurant Medan has confirmed that the number of consumers has been decreasing these recent months. It has been suspected that this problem is due to consumer factors. The research objective is to determine whether individual factors affect consumers' buying decisions using the EKB model and analyze how strong the effect of individual factors is on consumers' purchasing decisions using the EKB model. The population that the writer used is the consumers at grand Duck King Cambridge Medan, which are 101 people; by using Slovin's Formula, the sample size is 81 consumers, and use the simple random sampling technique which the consumers have the same chance to be chosen as the sample. The results from the analysis are individual factors that affect consumers' purchasing decisions at Grand Duck Restaurant King Cambridge Medan, and personal characteristics have a strong and positive effect on consumers' buying decisions at Grand Duck King Restaurant Cambridge Medan. Keywords : Individual Factors and Consumer's Purchasing Decision.
IDENTIFYING CUSTOMER BEHAVIOR IN HOSPITALITY TO DELIVER QUALITY SERVICE AND CUSTOMER SATISFACTION Harnjo, Edward; Rudy, Rudy; Simamora, Javerson; Hutabarat, Linda Rotua; Juliana, Juliana
Journal of Industrial Engineering & Management Research Vol. 2 No. 4 (2021): August 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1182.253 KB) | DOI: 10.7777/jiemar.v2i4.167

Abstract

Hospitality is the largest and fastest growing industry in the world. The hospitality industry offers the best service and the best foods which provide in hotel. Many ways are done to increase the quality of service and food in hotel to get customer’s satisfaction. A hotel has many departments for its operational activities. One of them is Food and Beverage Department. Food and Beverage Department has important responsibility to maintain the quality of food and beverage service and product. Food and Beverage Department has many subdivisions that are responsible for maintaining the duties of each division. Consumer behavior is the decision-making process by consumers in selecting, buying, using, and taking advantage of product service or experience to satisfy consumers’ needs and desires. In this research, the author will discuss Customer Behavior at the Hotel JW Marriott Medan that aims to know more about customer characteristics and how to deal with them to give customer satisfaction. Based on the research, the authors also discussed about the regular guest who stayed in our hotel, about what they expect in five star hotels and how the staff look affect the perception of the hotel that in the end hotel to all these solutions that might be used as a input to the hotel. This research is expected to give a boost for hotel to resolve the problem and improve the quality of service the banquet aims to get customer satisfaction. The reader is expected to end this task can give information about the customers at JW Marriott Medan.. Keywords: Hospitality, quality service, customer satisfaction, customer behavior
BUSINESS FEASIBILITY STUDY OF GLUTEN-FREE CHOUX WITH NUSANTARA TASTE “PUFF YOU!” Gumarus, Bryan Alexander; Juliana, Juliana
Journal of Industrial Engineering & Management Research Vol. 3 No. 3 (2022): June 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.344 KB) | DOI: 10.7777/jiemar.v3i3.270

Abstract

Puff You! is a Café Specialize Choux located in Greenville, West Jakarta. Puff You! offers the main product Choux gluten-free with the taste of the Indonesia flavors which can provide an opportunity for consumers who cannot eat desserts containing gluten. Puff You! is not only selling dessert choux but also equipped with various types of coffee, tea, and snacks. Puff You! target market are people who from 15 years and above who live in West Jakarta, but it is possible if people who live outside DKI Jakarta visit Puff You! The main purpose of this business feasibility study is to test and assess whether Puff You! can be stated as a business idea that is feasible to run into a real business, seen from various aspects, such as market and marketing aspects, operational aspects, organizational and human resources aspects, and financial aspects. The data in this business feasibility study uses a purposive sampling technique with primary data collection by observation and distribution of online questionnaires with 384 respondents, as well as secondary data (internet and books). Café Puff You! feasible and profitable to run as a real business Keywords: Business Feasibility, Café, Choux, Gluten-free, Nusantara Taste
MARKETING STRATEGIES FOR TOURISM VILLAGE IN WEST BANDUNG DISTRICT IN COVID-19 PANDEMIC Sianipar, Rosianna; Juliana, Juliana; Sitorus, Nova Bernedeta
Journal of Industrial Engineering & Management Research Vol. 3 No. 1 (2022): February 2022
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7777/jiemar.v3i1.315

Abstract

Marketing strategy is a plan that is carried out to capture the market, using the 8 Ps Marketing Mix strategy. The research objective is to analyze marketing strategies, internal and external factors for developing tourist villages in West Bandung Regency which can increase tourist visits. The sample used in the study used purposive sampling. This study uses a qualitative approach. The analysis used in this study uses a SWOT analysis. By implementing the 8 Ps marketing mix, the marketing strategies that can be applied include improving facilities and accessibility to Suntenjaya Village. Improve facilities and accessibility to Cihanjuang Rahayu Village. During the COVID-19 pandemic, products can be made in the form of virtual tours so that people can still enjoy them. The study results found that marketing strategy was done through several social media such as Facebook, Instagram and Tiktok that can be used according to the age segment of tourists. can be enjoyed by tourists which can be done online, make natural and cultural tour packages in each village, carry out cooperation with the campus by providing training related to tourism and hospitality in order to provide excellent service in tourist villages. Communities who take part in tourism management in the village are given training related to their expertise so that they can provide excellent service for tourists. Careful planning and marketing can reduce the harmful effects of tourism development.
Co-Authors Abdul Samad Arief Abigail Valencia Sutjipto Adi Abdurahman Agatha Nirmala AGUS PURWANTO Agus Purwanto Albert Albert Aldo Marcolino Ali Syah Putra Alicia Alicia Amanda Vania Amelda Pramezwary Amelia Lindy Antonio, Ferdi Anugerah Agungputranto Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Arifin Djakasaputra Asbari, Masduki Asep Saepullah Assaly, Arifin Beanardo, Marchell Felix Bella Devita Bestadrian Prawiro Theng Billy Eagan Birgitta Stella Calen Calen Carmen Lunabelle Susanto Caroline Putri CAROLINE WIDJAJA CARROLINE . Carven Carven Carven Carven Catherine Catherine Catherine Catherine Catrine Carina Charles Yap Cherry Darmawan Cheryl Jocelyn Cheryl Riji Maretha Chika Yacinta Rahardjo Christabella Viana Austine Christella Andrea Limawan CHRISTIAN GUNAWAN Cicilia Angelisca Daphne Sweet Chandra Daria Aryutami M. Selasa Daria Daria Deandra Ashtyn Pakasi Deandra Asthyn Pakasi Deandra Pakasi Delila Pramesti Demson R H Goeltom Desideria Lumongga Dwihadiah Dhana Calista Oktaviani Diansanto Prayoga Diena M.Lemy Edwan Tanyauw El Glory Nathalie Elsa Virginia Elvina Dewi Budiono Elvina Rosalie Elyzabeth , Elyzabeth Emanuel Agung Wicaksono Emmanuel Fernando Emmanuel Fernando Ennelis Ennelis Eric Ricardo Tedja Erina Widianti EUGENE MARSANO Evangeline Wongjaya, Lauren Eveline Eveline Eveline Eveline Evelyn Wijaya Fachrurazi Febryola Indra Feidora Jovanca Putri Felia Felicia Felicia Evelyn Beguiristen Felicia Felicia Felicia Tania E Felix Leonardi Fenny Fenny Fina Sopyana Florensia Irena FRANCISCO JONATHAN Friska Rotua Natalia George Nicholas Gloria Caroline Patras Grace Kezia Josephine Gumarus, Bryan Alexander Gunawan Prabowo Gunawan Widjaja Hans Dhammika Putra Harnjo, Edward Hering, Jessica Nethania Hermawan Dwitama Hotmaria Hertawaty Sijabat Hubner, Ira B. Hutabarat, Linda Rotua I Gusti Agung Anom Yudistira I Ketut Suada Imam Jayanto Imelda Joanna Indah Sentia Indra, Febryola Indriany Sartjie Indriany Sartjie Tanakotta Ingvenna Lioni Hermawan Innocentius Bernarto, Innocentius Ira B Hubner Ira B Hubner Ira B. Hubner Ira Brunchilda Hubner Ira Hubner Irene Jennifer Jacklyn Angelina James Austin Jane Keisya Tandra Jennifer Aurelia Tanuwihardja Jennifer Eve Jennifer, Irene Jeremia Devananda Jeremiah Aldi Suryawan Tanri Jeremy Setiawan Jerry Ong JERRY ONG Jessalyn Tanubrata Jessalyn Tanubrata Jessalyn Tanubrata Jessica Ardania Jessica Nethania Hering Jessica Novia Widjaja Jessica Shaina Wijaya Jessica Virgiana Wijaya Jessie Febriani Jimmy Muller Hasoloan Situmorang Jimmy Muller Hasoloan Situmorang Jimmy Situmorang Jocelyn Roon JOECELIND GABRIELA Johan Johan Johan Jonathan Oei Jonathan Oei Josephine Jane Josephine Josephine Julia Dewi Julita Then July Hidayat July Hidayat Keke Melinda Kenneth Tjandra KEVIN WIJAYA Kharis Dwi Nugraha Klara Klarissa Kok Shiong Pong La Diu Samiu Lauren Evangeline Wongjaya Madeline Madeline Marchell Felix Beanardo Marselina Putri Kanggeyan Martinus Tukiran Maureen Manuela Meita Orlina Meitolo Hulu Michelle A. Benly Michelle Michelle Michelle Oey Mindhie Tama Gosal Misrofingah Misrofingah Monica Widodo Muhammad Hery Santoso Murwani Wulansari Mutiara Lemy, Diena Nadia Cheryl Effendy Nadya Valerie Natalia Paserela Natalie Natalie Nathaniel Nathaniel Nathaniel Ni Nyoman Vinka Utami Niken Sulisetyowati Nofirman Nofirman Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedetta Sitorus Nova Bernedetta Sitorus Nova Irene Bernedeta Sitorus Nove Bernedeta Sitorus Novia A Nukak Novitasari, Dewiana Nurintan Nurintan Nyoman Damien Horn Nyoman Damien Horn Phoebe Emanuella Sulistio Pramono, Rudy Radella Terfinia RENO SUSANTO Reza Adjah Rhoswenlin Rhoswenlin Ricky Ricky Ricky Ricky Rosdiana Pakpahan Rosianna Sianipaar Rosianna Sianipar Rosianna Sianipar Rudianto Rudianto Rudy Rudy Rully Novie Wurarah Rut Susanto Sabrina O Sihombing Sabrina O. Sihombing Sabrina Oktaria Sihombing Saipul Al Sukri Samuel Musa Liha Sandra Maleachi Sandra Maleachi Sandra Maleachi SELLY . Selvi Esther Suwu Sharleen Laurenzia Sharren Meiliana Sheily Triratnasari Tanzil Sherly Sherly Sianipar, Rosianna Silvia Lewinsky Sim Wen Ching Simamora, Javerson Sisilia Chelsye Parera Sitorus, Nova Bernedeta Situmorang, Jimmy Muller Hasoloan Sonny Saputra Steven Elroy STEVEN ELROY Steven Setiadi Suwarto Suwarto Sylena Teresia Andrian Tama Gosal, Mindhie Tania Tanujaya Tarigan, Sri Aprianti Tasha Gracia Haslin Themmy Noval Themmy Noval THEMMY NOVAL Theresia Chandra Theresia Jessica Tiffany Ann Kartoyo Tiffany Meilivia Tjandra, Kenneth Tri Apriyono Ulung Pratama VALENCIA CHATLYN GANI Vallery Valencia Vanessa Wijaya Vasco Adato H Vasco Adato H Goeltom Vasco Adato H Goeltom Vasco Adato H. Goeltom Venessa Daicy Vennia Yurisca Venty Ventyani Veren Patricia Verenia Novelia Christabel Vida Elissa Vincent Setiawan Antony Vincent Setiawan Antony Vitta Natalia Vriandi Hapsara Wijaya, Elyzabeth Wilhelmina Rosse Marisca Gajeng Winnie Winnie Winny Ibe Wowor, Wulan Meiaya Yulius, Kevin Gustian Yustisia Kristiana Zunaidi, Arif